70% of graphic design students are women; yet only 3% are Creative Directors.
Girls consistently outperform boys in all spectrums of education, yet only 18% of the board of FTSE 250 businesses are women.
The Drum’s 2015 list of the top 100 ‘designerati’ features 13 women.
David Cameron has insisted that businesses over 250 publish their pay scales, yet 98% of design businesses employ less than 50 people.
Whether you’re an aspiring leader, or one of the few that has pushed through the gap, we want to build a community to provoke discussion, provide inspiration and, more importantly, turn it into positive action.
We need designers, marketers, strategists and relationship leads to come together to truly see a change across the landscape of our industry.
Through our collective we will create change in our businesses that allow women to grow, encourage one and other on the journey, and provide inspiration to the next generation of leaders.
During my time at the DBA looking at the issues facing the design industry as a whole, it became obvious that we need to do more to raise the profile, and create opportunities, for women in this wonderful world of ours.
It’s not just the creative roles that are in trouble – across the board, in leadership roles, we’re well outnumbered.
When I joined Good – a design business that employs more women than men and has more of us in senior positions (“oh, here they are!”), – I knew I was in the right place to finally do something about it. Now that I’m at Pollitt & Partners, I’m excited about continuing the journey with an equally inspired and diverse bunch.
So here we are, it’s a thing. All it needs now is your support.
If this issue is important to you, we want you to come and be a part of it. No matter where you are in your career, design commissioners, creatives, planning or handling. If you’ve already squeezed through the gap, come and share what it took, and help change our businesses for the better; if you’re looking for a way through, come and be inspired.
Nat Maher, CEO, Pollitt & Partners – and founder of Kerning The Gap.